Who is your best customer?

How many times have you asked yourself that question? The answer is much more obvious that your might first think.

Entrepreneurs spend a ton of money acquiring new customers. We advertise on TV, radio, Newspapers, Magazines and fliers. The problem is while we are working hard for all these new customers, we are missing the boat on our greatest resource, our CURRENT customers.

That is right, are you still marketing to you present customers? In a martial arts school this can be selling equipment, or adding another family member as a student. Are you tracking previous customers? Martial Art school owner should have a re-activation list of old students that they would love to have comeback.

Remember your greatest resource is your current customer lists. Yes, marketing for new members is VERY important, but tend to you flock first. Your results will amaze you!