Tuesday, December 19, 2006

Cost of an enrollment







Most marketing expert will ask you what it cost for you to get a call from a prospect. They will then tell you how effective you marketing is based on this number. My comment is WHO CARES!

I am more concerned with the cost of enrolling a student. I don't make any money on phone calls. This is why knowing the value of a student is so important.

So if you do an add in a magazine and it costs you $500, and you
get 3 students from the ad. The cost per enrollment is $166.66 per
student. Is that worthwhile? for me YES!!! The value of a new student
to me is about $1500, so I would I would spend $500 all day if it got
me 3 students? Do you see where I am going with this?

Here is another example.

3 different marketing methods.

A) Cost $600 per student
B) Cost $350 per student
c) Cost $75 per student

Which would you do? As long as your student value is more than $600, you should do all 3! You might want to put more money into C, but as long as they are all working, do them all!

This is what is called doing a marketing Parthenon. The more legs in your Marketing Parthenon, the stronger your grow.

More to come.


Master Art Mason

Monday, December 18, 2006

Our Mail List


BLOGS are great things. Often due to the way in which they work with search engines, you attract people who may never have found you. And the more you post, especially with relevant content and quality links, the better the result will be. (Are you taking notes?)

Besides offering some marketing advice via this BLOG, we also have an array of other services. One is a marketing mail list, which is designed to help you grow your martial arts school or club to new heights. The list is FREE. The information is priceless!

Fill out the form below and join us. You CAN LOSE, unless you don't join.






Name:
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Also, don't forget to check our website Martial Arts Marketing Canada. It's not just for Canadian Schools either!

Master Art Mason

Student Value


Do you know what the lifetime value of a student is? Have you thought about how important that figure is? Do you have upgrade programs for your students or does the tuition stay the same forever?

Myself I have 3 different programs in the school. The first is the Trial Program, the place were all new student start. If they make certain qualification they are eligible to upgrade their program to either Black Belt Club, or Master's Club. BBC is a commitment to train to 1st Dan Black Belt and Master Club is to 4th Dan. There is a price pump in both programs. So what is the value of your student?

If you have a student come in and sign a one year agreement (contract) and you are charging lets say $99 per month (too low in my books). The student value is 12 time 99 or $1188. The lifetime value is then based from here on your retention.

Now the next question is what is the cost of enrolling a new student? We will get into this in my next posting.

Yours for building a strong school,

Master Art Mason

Friday, December 15, 2006

Coaching Program


I don't know how many of you reading this BLOG actually go to our website. I have done some updating in the last few days so definitely take a look.

One of the major updates is the addition of a coaching program for those of you who want to bring your school to new heights of enrollment, but are not exactly sure how, or are worried about wasting a ton of money on bad advertising. This program is definitely a solution for you!

http://www.karate-marketing.com

Also, while you are there make sure you join our mail list!

Yours in the arts,

Master Art Mason

Tuesday, December 05, 2006

Direct Marketing Rules


Direct response marketing is by far the best method of driving your enrollments. There is no other type of marketing that is as effect. So what is Direct Marketing and how can I use it to grow my school? The answer is fairly simple. Direct response marketing follows some simple rules. These 10 rules are listed below. It also is a style of marketing that gets your prospective student to pickup the phone and call you NOW!

  1. There will ALWAYS be an OFFER or OFFERS
  2. There will be a reason to respond RIGHT NOW
  3. There will be clear instruction on HOW TO RESPOND
  4. There will be tracking and measurement
  5. Branding only as a bi-product
  6. There will ALWAYS be FOLLOW-UP!
  7. There will be strong copy in the ad, not boring
  8. In general the ad will look like mail order advertising.
  9. Results RULE PERIOD!
  10. You will be a touch minded disciplinarian and keep your business on a strict direct marketing diet for at least 6 months.
More soon!

Mail Lists


Good Day,

Over the last few years I have subscribed to many, many different mail list on marketing in general, or marketing a martial art school in specific. A lot of the information given is very similar. It is either raw marketing ideas, or the more spiritual approach to attracting business and wealth, which I also like very much. What I am going to post below is an email from a Dan Kennedy fan, who I purchases some stuff on eBay from. This email is quite interesting and informative.

The 3 Most Powerful Practical Spiritual Principles I've Learned From Millionaire's, That Can Totally Change Your Life!

by Dr. Robert Anthony

Over the years I have had the privilege to spend time with some very financially and spiritually enlightened people. As a result, my personal life and the way I do business has changed.

In listening to these people talk and observed how they handle their personal and business lives, three very distinct and powerful traits came to my attention. I believe if all these three traits were applied to your life, they would make such a dramatic change, that in a short time all the things you desire would show up in your life.

I don't say that lightly, I really have been influenced by these three Spiritual Principles and their power.

I believe - no, I KNOW, you will be too, if you apply them in your life.

Principle Number 1:

THEY "KNOW" THEY CAN CREATE WHATEVER THEY DESIRE

Spiritual Millionaires choose what they want instead of focusing on what they don't want. They never spend time thinking about what is "missing" from their life. Rather, they make a choice about what they want in their life.

Spiritual Millionaires have 100% confidence in the Law of Attraction. The have no doubt about their ability to create what they desire. They don't "believe" it - they KNOW it.

There is a world of difference between "believing" and "knowing". When you "know" the truth about anything, there is no doubt. You have 100% confidence.

Knowing is about trusting that you are the only one who knows what is right for you, that you are capable of handling whatever comes to you, and that you are clear on your intentions or the outcome you choose to create.

I've seen the power of being absolutely clear on my intentions for my life: They come true!

They have for me, and I watched the Spiritual Millionaires as their intentions came to reality for them as well.

Being clear on your intentions is a good first step. However, a more powerful and life-changing step is trusting that those intentions are ALREADY a reality on the non-physical plane of consciousness, and that they must manifest in your physical reality if you do not hold any opposing thoughts.

And then, "Act As If..." your intentions are reality, now.

Not dishonestly, or outside of your true beliefs. But, to feel it, sense it, imagine how it's going to "show up" in various situations once it manifests in your life.

Principle Number 2:

THEY TAKE ACTION

As I observed Spiritual Millionaires, I noticed that they didn't hesitate to move on their ideas and responding to situations that called for action in order to keep the momentum going.

Do you get the power of what this Principle is about?

If you're sitting waiting for something to happen, doing other "important" tasks rather than those that you know will produce the results you desire , you are wasting time and you are no closer to your desire.

Trust me on this one, I've waited for so many things in my life that never showed up!

Acting on your desire is habit that you desperately need to cultivate in order to get to where you want to be!

Waiting will not do it!

I watched these Spiritual Millionaires, one after another, take immediate action, not out of fear or to 'force' things to happen, but because the next action they took brought them one step closer to their desire.

And, I saw tremendous results come into their lives.

They don't take unnecessary action. Instead, they use the leverage of energy, the same leverage of energy that creates everything in the universe.

I have seen these Spiritual Millionaires step into spaces of discomfort, and have courage to take action. It was also evident that they were as scared to take those steps as you and I are when we're faced with the choice of moving out of our comfort zone.

It's time to "Get Moving", trust your intuition, your sense of knowing what the next step is, and take action. We often wait for the "feeling to be right" first, before we take the action we know will bring us satisfaction.

That's backwards!

The feelings of satisfaction only comes from ACCOMPLISHMENT, not from pondering and procrastinating.

(You knew that one, too, didn't you?!)

Never try to force things to happen because you are afraid of what will happen if you don't take a certain action.

Instead, choose 'inspired action' that moves you toward what you want, not away from what you don't want.

Acting on your intentions without trying to force things to happen will magnetize your desires by attracting people, places and opportunities into your into reality that you never would have even seen if you hadn't done so.

Principle Number 3:

THEY MAINTAIN AN "ATTITUDE OF GRATITUDE"

Spiritual Millionaires maintain an "attitude of gratitude".

Gratitude does not need explanation - you know how to be grateful.

But did you know that gratitude brings you more of what you appreciate?

Gratitude speeds along the manifestation of your desires.

When you find things that you appreciate and you use them as your point of focus, your world has to get better in every area of your life.

Spiritual Millionaires know that every time they flood their mind with appreciation or gratitude they attract more of what they desire.

Look around you right now. What can you be grateful for?

Make a list. Get into the authentic feeling of true gratitude.
Find something, anything, to be grateful for right now. When you are grateful, you're in a high energy vibration that will attract more things to be grateful for and more good things will come to you magically, drawn in by your feelings of gratitude.

When I put these three principles into practice for myself, I immediately, I mean IMMEDIATELY, got results!

Every Spiritual Millionaire I have known has created their wealth and happiness using these three principles.

If you want a step-by-step blueprint on how to apply these principles and fine-tune your ability to create whatever you desire, then take a moment to check out my new audio program by clicking the link below. I promise you the principles I will share with you will get you the results you desire.

And, they are enjoyable, easy and nothing works faster!

To find out more click below:
http://clicks.aweber.com/z/ct/?Y_8H5tpxz_53NeRshn4GWg

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Let me know what you think of this work.

Yours in building a strong profitable school,

Master Art Mason

Monday, December 04, 2006

Free Marketing Newsletter



Would you like more information on marketing your martial arts school? If you will out the form below I will send you tons of information over the next few weeks on how to increase your enrollment and drive your school to the TOP of your area! This information is FREE and there is nothing to buy. After you fill out the form you will be asked to confirm your subscription, then you will receive our newsletter approximately every 7 days. Good luck.







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