Monday, April 13, 2009

The Secret to Business Growth

Everyone who runs a business is looking for a home run idea that will increase sales and customer / client base. Often while looking for these ideas that will turn everything around we miss the small "base hits" that can really make a difference in your business.

Social networks are great, but they are only a small piece of the puzzle. What is this 'base hit' idea? Get out and meet new people each and every day! For the martial art school owner this is a MUST.

People buy from people they know. By meeting people in person you can become a local celebrity in your town. So how do you meet people? Here are some great examples.

  • Join your local Chamber of Commerce
  • If you are a church goer, there is a great resource
  • Visit the business in your area and say hello
  • Be friendly to people that cross your path
  • Attend local charity functions
Remember to create yourself a great elevator speech too! This is a 30 second speech to tell someone what it is you do for a living. Keep a notebook (small) with you to keep track of the people you meet. Get as much information as you can. Soon you will be build a large database of people you know. Over time you will see a big change in your business.

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