Martial Arts School Owners spend a lot of money advertising. They decide to advertise in Penny Savers, Coupon Books, Kids Magazine etc, etc etc. Often the return is very poor at best. This type of advertising is OK in moderation, but it is often chosen by MEDIA rather than MARKET. This topic however is for another time.
#1 Leads are something most school owners neglect. These are the people who have contacted you on their own or from advertising and said they are interested but did not enroll for some reason. These leads are GOLD because we know they are interested already. Are you keeping track of these people? Are you getting name / address /phone number? If you are not start doing so ASAP.
These leads are great to market to. We will talk more about this later.
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