Thursday, August 21, 2008

Servers Hacked








The server on our karate-marketing.com site was hacked last night. It's been a long time since I had someone do this. Last time was my school website, and that was about 4 years ago. It does not look like the databases were compromised, just a redirect on the sites main page.

Hopefully we will be fully functional very shortly!

Thursday, August 14, 2008

Copywriting Tips 1






So, it's time to talk about Copywriting. In this first installment we will go over some of the things that you need to be thinking about writing great copy, that will help you sell your program.

As Dan Kennedy will tell you. The key to copy is;

  • Problem
  • Agitate
  • Solve

Problem: to get a hold of the prospect attention tell them about a problem they have. I will use things such as "self esteem, your child's focus, etc

Agitate: Stur the problem up in the mind of your prospect. An example of low self esteem makes a child an easy target for pier pressure, and bullying!

Solve: Tell the prospect how your program will solve their problems.

This is a simple formula, study it, memorize it and use it!

Thursday, August 07, 2008

Kyusho Pre-College Course - Retain Adult Students!



Logo

I have talked much about the retention of adults students. If you would like to chance to learn more about keeping adult student then consider the study of the art of Kyusho Jitsu.

Follow this LINK and learn about the Kyusho Jitsu Pre-College I will be holding in September. This event is free to instructors and school owners. You will leave with a weath of knowledge as to how you can train and motivate your adult students to Black Belt!

While you are on my Kyusho site take a good look around, ask questions and get answers. You will be amazed at the results.