One of the dangers that comes in marketing your martial arts school is when you do something that is a "Home Run". Most of the effective marketing things we will do are 'base hits' and sometimes a 'double', but the Home Run is rare and dangerous!
A Home Run is when your marketing efforts provide leads or students in greater numbers than you dreamed would happen. Of course is this great news! The problem is that we tend to then depend on this method, expecting these results to continue. They may continue for a while, but as we all are aware nothing is forever! The big problem comes when we have stopped doing the other things, the base hits, in lieu of the great results we are getting in one area.
Remember the base hits are what is going to make you school great. Don't look for the home run, but enjoy it when it happens!
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