The NAPMA boys are currently talking a lot about the up coming summer and the slow down that tends to happen to most school. Summer at my school is a busy one and it has been that way the last 4 summers. Why? Because we plan it that way.
Every year I listen to instructors and school owners talk about how bad summer is. Since this is there focus, this is the result they will get. About 5 years ago after have the worst summer I can ever remember we decided it was time to do something about it. So rather then aim our marketing at September and October like everyone else does, we aim at June, July and August. it works too! In fact the wave has started early this year! We have enrolled 8 in May with more on the table! (by the way we charge premium prices for premium service). September and October are also still good months for us!
So get the lead out! Start your marketing NOW and see the benefits. Also, don't forget to plan some great events this summer to keep your students training!
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