Sunday, March 29, 2009

Why are martial artists so resistant to change?

Yesterday I was in Ann Arbor Michigan at Keith Hafner's Martial Arts Marketing Bootcamp. Now I am a Gold Coaching Student of Professor Hafner, and have been so for 2 years.

The Bootcamp was fantastic as always, but I am always stunned by how resistant some people are to change. Everyone was there to find ways to improve their martial arts business. Keith Hafner is one of the most successful school operator/owners in the business. Yet, so many of the ideas he has are met with resistance.

Tony Robbins always says if you want to be more successful, find people who are getting the results you want and model them. Keith Hafner says, "You always get the right result".

So, how is what you are currently doing working for you? If it is working great, then I guess you don't need to change anything. If it is not getting the results you want, then it is time for change. According to Albert Einstein, doing the same thing over and over again and expecting a different result is the definition of insanity. I quite agree!

There was one lady present who when Professor said that test fees were the death of retention, was VERY resistant. But she likely does not know what her monthly dropout / quit rate is. I know mine, and test fees are the death of student retention. I have not charged test fees for colour belts in years!

Are you looking for a better result? Change your thinking! Check out our website too.

No comments: