Dear Friends,
One, if not the greatest error that most people will make when setting up their company website, whether it be a martial arts school or any other business is that they leave it in the hands of a graphic or web design person.
The purpose of your website it to drive sales, not get awards from design groups. Look around at other websites and see what is out there.
Your site needs to load FAST, so keep graphics use low. All links need to be organized and easy to find within the text of the site. Any you need to have lots of TEXT. Tell your story, talk about your product or service and use the keywords that are relevant to what you are selling! Rich keyword text that is on topic is what the search engines are looking for.
More info to follow.
Art Mason
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